A new festival called Forever Now will be held at the National Bowl in Milton Keynes in June 2025.
The one-day event will be held on June 22nd 2025, with the first wave of acts announced on Monday December 2nd.
The event is the third confirmed event to be taking place at the National Bowl next year, alongside the Reggae Land Festival and a concert by Australian electronic act Pendulum.
Forever Now Festival is intended as a one-day multi-stage at the National Bowl running as a sister event to the Cruel World Festival held in California, with the event run by promoters AEG Presents.
Acts such as Morrissey, Blondie, Devo, Iggy Pop, Billy Idol, The Human League, Duran Duran, Adam Ant and Soft Cell have performed at the Cruel World event in the past, with New Order, Nick Cave and the Bad Seeds, Madness, Garbage, OMD and the Buzzcocks confirmed for the 2025 edition.
Forever Now intends to run as a festival celebrating alternative rock culture, featuring acts from genres ranging from new wave to post-punk, psychedelia and alt-rock.
Steve Homer, CEO, AEG Presents, said, “We are delighted to present a festival that reflects the rich heritage of artists in the alternative music field. The day will feature some amazing artists, unique sets, and collaborations not seen on a UK stage before. As the birthplace of alt counterculture, the UK is the perfect home for a festival to pay homage to alternative creative artistry.’’
The one-day multi-stage festival will not only feature two stages dedicated to music, but also a third stage, The Echo Chamber. Hosted by legendary music journalist John Robb, The Echo Chamber will delve into the artistry, movement and culture through in-depth discussions with renowned artists, going behind the scenes to reveal their stories.
John Robb said, “The world just got less cruel with this announcement of the Forever Now festival that brings the cream of the post-punk crop to Milton Keynes this summer, mixing the old, new, borrowed and blue in a line-up of classic and cutting edge. If you feel a nostalgia for an age yet to come whilst still seeking the classic and have a curiosity for the next wave, then this will be a day to get immersed in.”
Pre-sale access starts from 5th December with a limited first release ticket available from £85, while general sale opens at 10am on Friday 6th December with tickets available from AXS and Ticketmaster and premium VIP packages available.
Anyone looking for more can sign up for more information and pre-sale access at forevernowfestival.co.uk